Ever wonder who comes up with all of that wacky stuff in commercials from Chia Pets jingles to flufflier more managable hair? Advertising Copywriters, that's who. And believe it or not, many of us are Christians. Ginger Sinsabaugh MacDonald is one of them. Writers use the creativity God gave us to come up with wacky new ways to sell dog food and everything else between the candy aisle and the frozen pizza puff section of your favorite grocery store. Writers come up with big ideas and jingles, work with directors to film commercials as well as sit behind two way mirrors where they listen to your problems about poppin fresh pasteries as well as poppin fresh pimples. It's not brain surgery, it's not the work of the devil, but it does pay the rent. Why does food look so good in commercials? Be honest now. Have you ever ordered a burger at a drive-thru that looks anything like the one you saw on TV that made you hungry for it in the first place? Probably not. A lot of attention goes into food that stars in TV commercials. Think about it--if you were going to be on national TV, you would want to look your best, too. Sometimes foods are enhanced just so they can survive the heat and the tedious process of filming food. For instance, ice cream. Tutti Fruti wouldn't survive the heat of the lights used to film commercials. What looks like delicious scoops of icecream are really colored scoops of Crisco. Blech! Small items, like raisins, usually have oversized models made just to make the filming possible. They still end up looking quite shrively! Even garbage is specially made to make the perfect mix of eggshells, coffee grounds and slime. What a weird job! According to marketers, who is the most powerful person in the country? Most national advertisers realize that the most powerful person in our country is not a president or big-wig corporate executive, but MOM. So stop giving her such a hard time, already. Mom is responsible for 80% of all shopping decisions, so advertising tries to reflect her values. That's why you will usually see a wedding ring on mom's finger instead of a ring thru her nose. Right behind mom in the power struggle is the american teen, who is fueling the economy with an appetite for supersized meals and supersized clothing. And what about the bread winning Dad? He's not at the store, but on the couch with the remote control in his nand, leaving the shopping to Mom. Do advertisers really put naked people in ice cubes? Are you kidding? It's hard enough trying to sell something when we have your attention, with stars from Tony Tiger to Tiger Woods. If you want to look for hidden pictures, check out the Highlight magazine at your dentist. But where messages are being "hidden" are in chat rooms. Marketers pay kids to say cool things about their products in chat rooms, creating a buzz about something that could be a dud. How many advertising messages does a teenager see each day? Well, the numbers go anywhere from 1,200 to 3,000 marketing messages a day when you consider magazines, internet, TV, radio, and even logos on clothing. But don't freak. The media can be your friend, especially when it comes to sharing Christ. Don't tell anyone that they need Jesus, instead, create a craving for Christ with your life style. Be real, and have actions that are memorable, from your smile to your posititve attitude. Why does the Hamburger Helper Hand only have four fingers? No, it did not end up in a skillet full of noodles! Lots of animated "critters" have only four fingers. But in critter heaven, they will be made whole. Is Ronald McDonald a natural red-head? No. According to people who seen him without his makeup, it's a pretty ugly sight. | ||
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